Turn each podcast episode into a week of posts

The idea

Every podcaster hears the same advice — each episode should become ten pieces of content — and almost none do it, because it means an afternoon in a clip tool plus a scheduler for every single episode. The scheduler category is visibly soft: five horizontal incumbents at $12-33/mo all drew shrugging verdicts from users who keep paying but feel the tools do half the job. A compose box does not turn an episode into a week of posts.

The wedge is that RSS is a trigger. Episode drops, and the pipeline runs unattended: transcription, clip selection, captioned audiograms, quote cards, a thread — scheduled around release day before the podcaster has opened a laptop. They currently stack a scheduler plus a clip tool to approximate this by hand; one $29/mo product that replaces both and removes the afternoon of work wins the niche.

Who pays

The buyer is the independent podcaster or two-person show with sponsors — anyone whose ad revenue depends on audience growth — at $29/mo, with agencies managing multiple shows on the $59 tier. Distribute through podcast-growth communities, podcast hosting platform marketplaces (Transistor, Buzzsprout integrations later), and a free tool that generates one episode’s drip as top-of-funnel.

MVP scope

• RSS polling that auto-triggers the pipeline on new episodes
• Whisper transcription plus Claude clip and quote selection
• ffmpeg audiogram rendering with burned-in captions and brand kit
• Claude-written thread, LinkedIn post, and per-clip captions
• Calendar review queue with publishing to X and Instagram/Facebook, download fallback
• Skip for v1: video podcast support, TikTok/YouTube Shorts APIs, engagement analytics, guest-facing share kits

Build EpisodeDrip, a web app that turns every new podcast episode into a scheduled week of social content. Stack: Next.js (App Router), Whisper API for transcription, ffmpeg on background workers (Fly.io or Railway) for audiogram rendering, Claude API for content selection and writing, Postgres via Prisma, S3-compatible storage.

Core flow: podcaster connects their RSS feed once. A cron job polls it; when a new episode appears, the pipeline runs automatically: download audio, transcribe with Whisper (word timestamps), then Claude picks the 4 most quotable 30-60 second segments and the 6 strongest pull quotes, and writes platform-native copy — an X/Twitter thread summarizing the episode's argument, a LinkedIn post, and short captions per clip. ffmpeg renders each clip as a vertical audiogram: waveform animation, burned-in captions from the word timestamps, episode art, and the show's brand colors.

The drip schedules itself around release day: announcement post on drop, then clips and quote cards spread across the following six days. Podcaster gets an email, reviews the queue in a calendar view, edits or swaps anything, and approved posts publish via the X API and Meta Graph API, with a download-and-copy fallback for platforms without API posting.

Non-obvious details: burn captions into the video since most feed viewing is muted; cut clips on sentence boundaries from transcript punctuation so segments never start mid-thought.

Pricing: $29/mo for 4 episodes/mo, $59/mo unlimited plus team seats. 14-day trial, Stripe.