// How scoring works
Rated ideas carry three scores that answer the three questions worth asking before you build anything. Each is shown on a low to very high scale, with a meter you can read at a glance.
Search demand
How many people are looking for this kind of product every month, based on live search data and what we observe arriving on our own pages. Low is not a rejection: plenty of good businesses live in small markets where every searcher is a buyer.
Competition
How many products are already fighting for these customers, measured from how hard advertisers bid on the relevant searches. Low competition means focus alone can win. High means you need a sharp angle or a different audience to matter.
Customer value
What one customer is worth, derived from what companies pay to reach this audience. When advertisers pay serious money for a single click, each customer is worth a lot, and you need dozens of them rather than thousands. Low value needs volume; high value needs focus.
★ Prime
An idea with high search demand, low competition and high customer value earns the Prime mark: plenty of buyers, nobody serving them properly, and each one worth real money. They are rare, and they do not stay open forever.
Where the data comes from
Search volume, competition and advertiser pricing come from commercial search-data providers; observed demand comes from the real searches that reach this site. Scores are refreshed on a monthly cycle and shown as bands rather than raw numbers, because bands stay honest as the numbers move. Ideas without scores have not been through a data cycle yet.