Guest booking pipeline for podcast pitching

Micro-SaaS1 monthWeb

StackNext.jsPodcast Index APIClaude APIPostgres

Search demandLowFew people are searching for this.
CompetitionLowThere are few direct competitors.
Customer valueLowCustomers are likely to spend a little.
How scoring works

The idea

Podcast guesting is the highest-leverage marketing channel for anyone selling expertise, and the workflow behind it is a disgrace: scrape a listicle of top 50 shows, guess emails, blast a template, track it in a spreadsheet. PR agencies charge $3-5k/mo to do exactly this motion by hand. PROSP built $128k MRR systematizing outreach on LinkedIn — same job, worse substrate, because LinkedIn bans automation accounts. Podcasting’s data layer is public RSS: contact emails sit in the feed, episode history is free, and nobody can ban you from sending a normal email.

The wedge is pitch quality plus pipeline: reference the actual recent episodes, propose concrete segment angles, and track everything from saved to aired. The $3-5k/mo agency anchor makes $39-99/mo feel like theft in the buyer’s favor.

Who pays

Authors on book tours, consultants, coaches, and founders doing launch publicity — anyone whose revenue moves when they get in front of a niche audience. $39-99/mo tiered on pitch volume. Distribution: content targeting how to get booked on podcasts searches, communities where authors and bootstrapped founders compare marketing channels, and podcast hosts themselves, who will happily share a tool that improves the pitches clogging their inboxes.

MVP scope

  • Show search on Podcast Index with recency, cadence, and fit scoring
  • Contact extraction from RSS owner fields
  • Claude-drafted pitches referencing recent episodes with proposed angles
  • Sending via the user’s Gmail with auto-cancelling follow-ups
  • Kanban pipeline from saved through aired, with reply-rate analytics
  • Skip for v1: booking calendar integration, media kits, agency multi-client mode, YouTube channels, response-rate benchmarking
// Build prompt — paste into Cursor / Claude Code / Lovable / Bolt
Build GuestPipe, a podcast guest-booking pipeline app.

Core flow: a user describes their expertise and target audience, then
searches shows via the Podcast Index API filtered by category, language,
episode recency, and estimated size (use episode count and publishing
cadence as proxies). Each show card displays the contact email parsed
from the RSS feed's owner and itunes:email fields, recent episode
titles, and a fit score. The user adds shows to a pipeline with stages:
saved, pitched, replied, scheduled, recorded, aired. For each pitch,
the Claude API drafts a personalized email that references two recent
episode titles and proposes three specific segment angles derived from
the user's expertise profile — never a generic template. Sending goes
through the user's own Gmail or SMTP via OAuth, with two polite
follow-ups auto-queued at day 5 and day 12 that cancel on reply
detection. A tracker dashboard shows pitches out, reply rate, and
booked episodes with dates.

Stack: Next.js App Router with TypeScript, Podcast Index API for show
data, Claude API for pitch drafting, Postgres via Prisma, Gmail API
for sending.

Pages: show search, pipeline board (kanban), pitch composer, sequences
and follow-up settings, analytics, billing.

Non-obvious details: cache RSS parses aggressively and re-fetch feeds
weekly since owner emails change rarely; score show fit by comparing
episode-title embeddings against the user profile rather than category
tags alone, which are junk in podcast directories.

Pricing: $39/mo for 50 pitches, $79/mo for 200, $99/mo unlimited plus
a second user seat for assistants.

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