Automatic monthly reports for website care plans

Micro-SaaSWeb1 weekNext.jsSupabaseStripe

The idea

Care plans are the best revenue a freelance web developer has: $99 a month per site for updates, backups, and monitoring. The churn driver is invisibility, because in a month where nothing broke, the client sees a $99 charge for apparently nothing and cancels. The fix is a monthly report proving the quiet work happened, and today producing one means an hour per client of screenshotting UptimeRobot and listing plugin updates, so it does not happen.

ManageWP and MainWP have report features, but they are WordPress-only, visually dated, and buried inside site-management suites. A standalone reporter with a generic webhook inlet covers any stack, and the free-text wins slot acknowledges the truth that the human paragraph carries the report.

Who pays

The freelancer or two-person agency pays $19/month flat across all clients, and the arithmetic sells it: saving one $99/month client from churning pays for five months, and most buyers have 10 to 40 care-plan clients. Distribution is web-freelancer communities (Admin Bar, freelance web-dev Facebook groups, r/web_design), and content on packaging and retaining care plans, a topic this audience reads obsessively.

MVP scope

  • Client roster with per-client branding and report status
  • UptimeRobot integration and a generic per-site event webhook
  • Monthly auto-drafted branded PDF with uptime, incidents, updates, backups
  • Free-text Wins This Month slot with send-on-click or scheduled auto-send
  • Healthy-month rendering for zero-event periods
  • Skip for v1: performing the actual maintenance, WordPress plugin distribution, white-label client portals, SEO/analytics sections, and per-client pricing tiers
// Build prompt — paste into Cursor / Claude Code / Lovable / Bolt
Build CareReport, an automatic client-reporting app for freelancers and small agencies selling website care plans. Stack: Next.js (App Router), Supabase (Postgres, auth, storage), Stripe for subscriptions. PDF generation server-side via Puppeteer from an HTML template.

Core flow: the freelancer adds clients (name, site URL, logo, contact email) and connects data sources per site. V1 sources: UptimeRobot via API key (uptime percentage and incident list per month) and a generic inbound webhook endpoint per site that a WordPress plugin or any script can POST events to (plugin updated, backup completed, security scan passed), each event with type, label, and timestamp. Everything lands in a monthly activity ledger per client.

On the 1st of each month the app drafts a branded PDF report per client: the freelancer's logo and colours, uptime headline number, incidents, counts and lists of updates and backups, and a free-text Wins This Month section the freelancer fills before sending, because the human paragraph is what clients actually read. The dashboard shows drafts awaiting the wins paragraph; one click sends the report by email from the freelancer's configured sender, or auto-sends on a chosen date if untouched.

Pages: client list with report status, client detail with activity ledger, report preview/editor, branding settings, integrations settings, billing.

Non-obvious detail: months with zero events must render as a reassuring monitored-and-healthy report, not an empty page, since quiet months are when clients wonder what they pay for.

Pricing: $19/month flat, unlimited clients.

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